What is the role of the FTC regarding OTC drug advertising?

The Federal Trade Commission (FTC) plays a crucial role in overseeing the advertising and promotion of over-the-counter (OTC) drugs to ensure that such advertisements are truthful and not misleading. This responsibility is fundamental in protecting consumers from false claims and providing them with accurate information about the products they are considering. The FTC's mandate includes reviewing advertising practices, enforcing rules against deceptive marketing, and ensuring compliance with federal regulations concerning the advertising of OTC pharmaceuticals.

By focusing on the advertising and promotion, the FTC helps maintain a fair marketplace where consumers can make informed choices based on reliable information. This regulatory oversight complements the role of the Food and Drug Administration (FDA), which is primarily responsible for the approval and safety of OTC drugs, but does not directly regulate the content of the advertising. This distinction highlights the unique function of the FTC as it relates specifically to advertising practices.